The implementation of Helpshift’s Campaigns feature yielded impressive results for Playdemic. The first campaign, aimed at inviting players to a tournament, achieved a more than 20 percent conversion rate, with over 100,000 of the 500,000 recipients taking the next step to learn more. This strategic use of push notifications not only increased player engagement but also significantly boosted the game’s social media presence, resulting in a 4x increase in Facebook users. Moreover, the campaigns helped Playdemic to promote additional tournaments and enhance its player loyalty programs through targeted messaging, such as offering special golf balls for players who reached certain milestones. These efforts contributed to a growing return on investment (ROI) by increasing new user engagement, improving player retention, and introducing monetizable options in a manner that kept players eagerly anticipating what might come next.
