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Legacy support systems were built for a different era of gaming, when updates were rare, feedback came through emails, and “player support” meant waiting days
When a player’s game crashes in the middle of an event or a purchase fails to go through, they don’t pause to fill out a
When a player hits a bug mid-match or loses progress after a purchase, frustration builds fast. A single delay in getting help can turn excitement
Every few years, a new wave of technology promises to “reinvent” customer support. But few have shaken the industry quite like Generative AI. For support
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A player in Brazil gets instant help from a chatbot that understands their slang. Another in Japan waits hours for a poorly translated response. Both
Every gaming studio today faces the same challenge: players are no longer judging games solely by graphics, storylines, or rewards. They’re judging the entire experience
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Launching a game is just the beginning. Once millions of players log in, they expect instant help in their language without leaving the game. Traditional
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