How Do You Market & Monetize Hyper-Casual Games
The term “hyper-casual games” was introduced only a couple of years ago. According to Google Trends, it first appeared as a search term in February 2017, with the popularity peak…
What Is In-App Messaging and How to Use It to Improve User Retention
The daily life of a modern person has smoothly flowed into a small device. Today we increasingly use smartphones to communicate with friends, listen to music and watch videos, read…
What Are Virtual Agents in AI, And How Do They Work?
Have you ever interacted with a chatbot or a virtual assistant? You may have asked Siri to play your favorite song or talked with a customer service bot to resolve…
Mobile Game Ideas: 15 Tips to Come up with a Gaming App
About 2.2 billion people worldwide play games on their mobile phones. This is about 28% of the total population in the World. Mobile games, when used in leisure time, are good energy boosters…
Introducing – Player: Engage Podcast
We have been at the edge of our seats waiting to introduce you to our new podcast, Player: Engage, brought to you by Helpshift and Keywords Studios. Player: Engage is…
How is Automation evolving the Finance Industry?
Businesses across every industry are constantly looking for opportunities to leverage automation to improve their workflow and boost productivity. Unsurprisingly, the narrative is no different in the finance industry. Research…
An Introduction to Leveraging AI in Customer Service
Customer service has never been more important. Today’s customers are becoming ever more discerning, and brands are having to do more than ever before to attract the attention of new…
The Uses and Benefits of AI Chatbots
For businesses to deliver the best communication, it needs to be prompt. If customers aren’t receiving the right care or relevant information, they may be discouraged from using a particular…
Console Gaming’s Latest Hero: The QR Code
While QR codes have been around for many years, they’ve recently become a much more popular tool as the general public has become familiar with how to interact with them….
Strategies for Establishing a ‘Good’ Mobile App Retention Rate
It’s never been more difficult to find success at app stores. Competition is fierce, consumers are spoilt for choice and apps are having to pull out all the stops to…