7 Must-Have Features of a Successful Mobile App
Ever since businesses have realized the true potential of mobile apps, they have been keen to take advantage of them. And why would anyone ignore them, knowing that there are 6.648…
Games as a Service (GaaS): What It Is and How It Works
You don’t have to buy a powerful PC or console to play modern games. Instead, you just need a reliable Internet connection, which is required to send game information to…
A Comprehensive Guide to Deep Linking: Making It Work for Your Mobile App
Deep links are more than just equivalents of what hyperlinks used to be. They can be used to direct users from one web page to another – be it on…
6 Tips for a Successful Online Community Moderation
What does it take to moderate an online community? It requires someone who is willing to step in and guide the conversation when it goes astray. Without moderation, people can…
13 Key Mobile App Metrics You Should Track
After the release of the app, it is crucial to track the correct metrics, understand their meanings, and build marketing strategies on this basis. Measuring and tracking mobile app metrics…
The Growing Popularity of Crossplay: 18 Best Cross-Platform Games
Back at the beginning of the century, game console developers made games only for their consoles – that is, they worked on only one console. Now the world has been…
SEO for Mobile Apps: Why Does It Matter
App stores are the main source of incoming traffic and downloads for mobile apps. But a search engine can become the second channel for app promotion because it can lead…
10 Most Important Features of a Successful Community
An online community is a group of people who share the same interests and communicate with each other via the Internet. These communities are often made up of people who have never met…
How to Succeed in In-App Referral Marketing in 5 Simple Steps
Acquiring mobile users is increasingly becoming a challenge for businesses. But as the digital world moves towards mobile, businesses need to consistently make efforts to remain and grow in the market. And it does…
7 Examples of Push Notifications That Will Bring Your Players Back to Your Game
Push notifications are an integral part of re-engagement strategies aimed at boosting users’ lifecycle. If implemented right, push notifications can become one of the most attention-grabbing communication channels and, thus, significantly improve…